
A Proven Playbook for Rapidly Accelerating Brand Growth
eComFuel Podcast
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Facebook Ads Hacks - What You Did to Fix Them?
Facebook was obliged to ask customers if they wanted to be tracked or not on iOS devices. Since it lacked data about iOS devices, Facebook just started shifting the money that was given to Android devices. "A lot of advertisers were getting more and more comfortable about pulling their money on a very broad structure," he says.
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