How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)
The Growth Hub Podcast
00:00
How to Scale Sales and Marketing
founders oversimplify the final, right, they think of the funnel is this very linear thing. And that leads to a misperception of what I call the pipeline chicken or a problem. The floating bar will come jam your radar in making this decision so you have much of reps just looking up waiting for mommy and drop you know opportunities in that. So there's only one answer to that question which is you plan them together. But we don't say how many more reps should we hire, or how much more marketing should we spend.
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