How to Be Persuasive by Google's Group Product Manager
The Product Podcast
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Building Trust Without Always Agreeing With Someone
You can build a ton of trust without ever agreeing with someone. The thing that people feel disrespected by is feeling as though they were sort of isolated from the decision making process. So it's like you need to resolutely believe that their perspective is important even when you disagree with it. Sometimes it's harder to convince people of a thing for a whole host of reasons but tools and techniques are still useful.
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