1997-Afternoon Session-BRK Annual Shareholders Meeting
Berkshire Hathaway Annual Shareholder Meetings (since 1994)
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The Importance of Positioning in the Mind for Consumer Products
Bob Greene: People want certain types of American products worldwide. He says that position in the mind is what counts with a consumer product. That means you have a good product, very good product, he says. It's part of something you could broadly call an American culture and the world hunger for it., Greene writes.
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