Erika Taught Me  cover image

The Man Who Disrupted A Billion Dollar Industry | Warby Parker Founder

Erika Taught Me

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How to Price Your Glasses Effectively

Originally, the company thought it could sell its glasses for $45. "Price is the biggest indicator of quality," says co-founder and former Wharton student Andrew Kuznetsov. After a survey with potential customers, they found that willingness to purchase increased with price up until about $100 at which point it plateaued.

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