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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Full-Funnel B2B Marketing Show

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Enhancing Collaboration for Effective Account-Based Marketing

This chapter explores the key elements of account-based marketing (ABM) and highlights the necessity for collaboration between marketing and sales teams. It focuses on the importance of direct engagement with clients for tailored offers and outlines the need for clear responsibilities and metrics for successful ABM implementation.

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