Creating a Lighthearted Atmosphere with Naughty Treats

In this chapter of the podcast episode, the co-founder and CEO of Sugarwood discusses the joy and laughter they bring to customers with their waffles shaped like penises and vulvas. They talk about the viral success of their shop thanks to social media and viral videos, and emphasize the importance of creating a lighthearted and fun environment to discuss sex, body parts, gender, and sexuality.

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