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Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value

Cold Call

CHAPTER

Nestle - I'm Playing Switzerland on This One

Switzerland was able to navigate two world wars and maintain their neutrality through that. So did Nestle. How were they able to sort of work their way through the landmines, metaphorically and otherwise, that existed around World Wars I and World War II? Well for better or for worse, they didn't mind what country's government they're operating in.

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