Aaron: I heard a story somewhere and it was on another web design podcast. Molly equated learning dream weaver to driving really fast in the desert with the top down because she lives in Tucson. Aaron: As designers there's a need for us to kind of guide the way that copy should be created. It's also part of the brand, not just something that gets dropped into this shell that we've designed. He says he would highly recommend picking up adaptive web design by Kiki Frilly and Nicole Finn from New Writers.