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Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market

Everything Is Marketing

CHAPTER

Personalization as the First Key Differentiator

Ov: I think that what you had ligtid earlier was that you were creating content specificaly answer real people's question, and then you're writing it in a way were then you could send it back to them. And now you have that sort of viral effact. An you work that machine, wrin some repeat, and that's the same sort of axes as he would yes, exactly. So how do i make a platform that allows people to really personalize, or at least that would encourage people to personalize even more? Ov: The way we built entire system trying to save time to people, so to make the user interface much easier,. But also

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