i moved to new york about 14 years ago. I was excited to be part of this text scene that we were building here in the start up scene. i met denis crowley, the founder and the time ceo of four square at a musical theatre event through a harvard alumni group. And so it was a combination of being thrown into the start up world and realizing that i could make a difference with my life. So i began sort of hustling as much as i can in telling people. Eventually, when you tell enough people what you're up to, actually people want o help.