Breakthrough Lessons: Distribution, Distribution, Distribution
Pattern Breakers
Introduction
Readhoffman emphasizes that for consumer start ups and network effects businesses, the key to success is distribution, distribution, distribution. Just like you want to have the right location for your store or the right spot on the shelf for your product, with consumer start ups, you want to get your product in front of the users you want. There are a bunch of different mechanisms you might use at a given point in time, and there's an art and science to it. If you can't get a distribution fly wheel to work that allows you to spread without spending lots of money, it's game over.
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