
More isn't Always Better (Session 11 with Kristin)
LITerally
00:00
Navigating Pricing Strategies and Advertising Efficacy
This chapter explores various pricing strategies for courses and programs, emphasizing the performance of subscription models and the psychological implications of price points. It delves into the complexities of advertising, highlighting the importance of understanding cost versus profit when crafting marketing funnels. The discussion ultimately advocates for a balanced approach to lead generation, stressing both the quality of leads and the strategic use of ads in achieving business growth.
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