Plain English with Derek Thompson cover image

Is Old Music Killing New Music?

Plain English with Derek Thompson

00:00

From Selling Out to Strategic Partnerships

This chapter examines the transformation of commercial partnerships in the music industry, shifting from a negative perception of 'selling out' in the 1980s to a modern view that embraces brand endorsements as essential for artist success. It also explores the increasing popularity of older music amid evolving consumption trends and industry economic pressures.

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