11min chapter

Bloomberg Businessweek cover image

Mars to Buy Kellanova for $36 Billion in Year’s Biggest Deal

Bloomberg Businessweek

CHAPTER

Hybrid Innovations: E-Rugs Explained

This chapter discusses the distinctions between traditional hybrids and extended range electric vehicles (e-Rugs), highlighting how e-Rugs rely predominantly on battery power and use an internal combustion engine primarily for recharging. It addresses the benefits and criticisms of this technology, particularly around emissions and regulatory challenges, while showcasing consumer experiences and market dynamics. The chapter also speculates on the future of American automakers in the evolving landscape of electric vehicles and the demand for innovative solutions to range anxiety.

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