The Evolution of the Relationship Between Marketing and Sales

For this episode, we interviewed the author of Sales Management That Works: How to Sell in a World that Never Stops Changing, Frank Cespedes.

How do you manage sales in a world that never stops changing? In this episode, Frank shares valuable insights to equip sales professionals and business leaders in managing sales within their organization and how to better improve and develop themselves while managing constant change.

Frank Cespedes is a sales expert and Senior Lecturer at Harvard Business School. He runs a business, has served on the boards of corporations and start-ups, and has consulted to companies around the world. He is the author of articles in Harvard Business Review, California Management Review, Organization Science, The Wall Street Journal, and other publications as well as 6 books, including Aligning Strategy and Sales, which was cited as "the best sales book of the year" (Strategy+Business), "a must read" (Gartner), and "perhaps the best sales book ever" (Forbes).

Get Frank’s book here:

Sales Management That Works: How to Sell in a World that Never Stops Changing. Frank Cespedes.

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