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#119 - It’s Not Research, It’s You! with Holly Hester-Reilly of H2R Product Science

Awkward Silences

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Decision Speed vs Decision Accuracy

A lot of teams default to a 95% confidence interval for statistical significance on their a test, which is a great standard and obviously if you can get it. There's a lot of times where the amount of the companies resources that are being held up waiting for that decision are expensive. And so, there's a lots of times where it makes sense to do that 80% confidence decision.

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