2min chapter

A Bit of Optimism cover image

Unreasonable Hospitality with Will Guidara

A Bit of Optimism

CHAPTER

Introduction

The owner of Eleven Madison Park, Will Gadera, wrote a book about unreasonable hospitality. "It's the only thing I've ever wanted to do," says restaurateur and hotelier John Sutter. His thinking could be applied to absolutely any company that has a customer or client, he says.

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