Pear Healthcare Playbook
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Lessons from Sonia Millsom, CEO of Oxeon, innovating at the forefront of value-based care and digital health

Pear Healthcare Playbook

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IORA Chief Commercial Officer - What Was It Like?

Our last podcast was actually our first chief commercial officer. I think what I've been really excited to go deep into in a lot of these zero to one kind of playbooks is go to market because in healthcare, really go to market is sometimes more important than the technology itself. So I'd love to talk about growing IORA for four plus years and what was it like being a chief growth officer at that time.

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