The Difference Between Ad Light and Ad Heavy

I just feel like the whole approach to ads online has been broken since day one. One of the things I keep hoping for is that the ad block issue will force companies, including really advertising companies, into coming up with ways where advertising works. Not that we're advertising sneaks in, that's not working. That just creates more resentment. You've got to find a way to make it work or you have to find a different way to make money.