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Richard Sander about Sowell and Racial Preferences in Admissions

The Genius of Thomas Sowell

CHAPTER

How to Name Programs to Influence the Public

I'm doing an episode where I'm exploring how politicians and other thought leaders influence us using the techniques of magic. One of the areas that I feel that politicians are very clever at is how they name programs. Thomas soul talks a lot about this in his many books. Judge a program by the real world consequences of the program, because all these programs start out with great intentions and big plans, but what they actually bring is a totally different matter.

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