S1 EP1: Amanda Natividad, VP Marketing at SparkToro | Growth Marketing | Content Marketing
30 Minutes of Growth
00:00
Creating a New Category of Audience Research
The strategy there is alining yourself with familiar names, because this kind of helps you anchor yourself within the context of your industry. So sparktoro is nor the audience research startup that i work at. And we're creating a new category of audience research,. doing research on your audience, kind of diffrent from market research. The brand or category in which i would anchor ourselves too, is similar web. Lot of people know similar web. They have a great chrome extension. They tell you the web site ranking of any website. People knowhat that is.
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