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Jonas Woost, Director Of Strategy at Pacific Content, predicts the near future of podcasting in 2022

Podnews Weekly Review

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Paid subscriptions were a big topic in our predictions for this year. There was no mention of it in last year's predictions, which overlap therae sort of trends that continue. The future of paid subscription is maybe not as optimistic as some platforms would make it out to be. We have hundreds of thousands of people that we can convert. But how many of us have that sort of luxury?

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