The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 356: When To Hire Your First Sales Reps, What To Look For In Those Hires, What Good Sales Rep Onboarding Looks Like, Leading Indicators of Sales Rep Success and more with Pete Kazanjy, Co-Founder @ Atrium

The Official SaaStr Podcast: SaaS | Founders | Investors

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Founder's Role in Early Sales and Scaling the Sales Team

The chapter emphasizes the critical role of founders in understanding market pain points, validating solutions, and shaping the early sales motion. It discusses the iterative process of refining sales materials based on feedback from sales interactions before hiring new sales reps. Additionally, it highlights the importance of structuring suitable compensation plans for early sales hires to optimize the effectiveness and efficiency of the sales team.

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