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Why is a talent agency buying pro wrestling? Plus a green media startup

Channels with Peter Kafka

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The Ultimate Fighter Reality Show

A few years later, the Fertita, Zufa, they're bleeding money. They come up with this idea entitled The Ultimate Fighter Reality Show. No one wanted to take it so they decided to do a time buy with Spike TV in 2005. Fast forward to now UFC is this giant, giant business. What makes them stand out in today's media environment?

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