This Past Weekend w/ Theo Von cover image

#575 - Lane Kiffin

This Past Weekend w/ Theo Von

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The Shift in College Sports Recruiting: Money Matters

This chapter examines the transformative effect of name, image, and likeness (NIL) deals on college sports recruiting. It highlights how financial incentives are reshaping player attraction, overshadowing traditional recruitment elements and raising concerns about young athletes' financial management.

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