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The Milk Road Show
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The Gimmicks Work
Gabe Leighton is trying to create this free to own model. With the Super Bowl, he was experimenting with it using a QR code. He's going to QR code and then go to get something for free. Gimmicks work short term. They don't work long term. If you want people to take action, you've got to use urgency. But do it as a part of a broader strategy where you focus on value first.
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