I think a lot of funded companies start missing that they are gorilla tactics that you still can use today. You don't always have to spend X amount of money to do something. So I love the creativeness of startup marketers. Building an army is very different from just like building up community and having a thousand plus people in a discord. It's about having people that can advocate for your product and be there from the jump.
Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs.
Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer.
You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends.
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com