The Importance of Confidence in Sharing Health Data

People are reluctant to share their own data because they don't know where it's going, how it's being used and what the benefit is. I think if you've been diagnosed with a long term condition and you're wearing a health device to help monitor that,. I think that's different from having an Apple watch and then seeing what you buy and what you sleep and how many steps you walk. We are all rich in data by data standards but we're not feeling that value or the benefit. It comes at an interesting time where we know that not just the NHS, but health systems around the world are looking for, ultimately looking to the public to manage their own health within the confines of