
How Nike Changed America
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Women's Basketball - A Great Marketing Proposition
ukon barely had any fans until they won ther first national championship, what was it? in 95? Um, yes. Remember that, right? I mean, lisa lesle didn't want to go over seas. So the point is that, you know, not only did these women need to come together to actually get some ru and play some games, but there was a kind of like, enigma mystery around them. And once they started putting up these score lines and putting up this winning streak, i think, paved the way for w and b a by showing, as they went around the country,. But also drew interest in them as the olympics came because,
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