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S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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How Are Brands Doing in Q4?
Brands are doing 20% better in Q4 the week before Black Friday, then they were last year. Aggregate ad spend is up 24%, with Facebook being 23%. TikTok be 81%. Snapspend is down. If you're running like a big bundle, you should try to go two to three X over the previous price point.
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