What's the simplest framework to teach others to monetize attention?

In this episode, I sit down with some of the top creators using Stan (garyvee.com/stan) to talk about building real businesses in the new creator economy. We go deep on how to pick the path that actually excites you, why reinvesting profits beats buying dumb sh*t, and how to hire when you’re just starting out. I also share thoughts on building both a personal brand and a company at the same time, why “document, don’t create” still wins in 2025, and how to stop overthinking and just do the thing that feels right.