David Deutsch
Geniuses Of Copywriting
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The Ego Is What Fills the Muscle, Right?
"The pain is what fills the muscle, you know? It's like, you yatis so good. I'm filled in muscle," he says. "To go to the next level, it's kind of like you've got to die to what you were before and be reborn." The best writers are not m identified with what they write; they don't see what they write as being them.
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