DMA for Dummies with Archie Stonehill, Head of Product of Stash
Deconstructor of Fun
Navigating New Mobile Marketing Models in Gaming
This chapter delves into the evolving marketing models for mobile games, highlighting the need for developers to adopt new strategies amidst rising user acquisition costs. The discussion focuses on the challenges presented by IDFA adjustments and emphasizes a reevaluation of operational models and user targeting.
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