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13min chapter
Bloomberg Businessweek Weekend - November 22nd, 2024
Bloomberg Businessweek
Evolving Tastes: From Grapes to Cocktails
This chapter tells the story of a family-owned business that evolved from importing grapes for the Italian immigrant community in Quebec to becoming a diverse player in the alcoholic and non-alcoholic beverage market. It explores the challenges of gaining visibility in a competitive landscape, the rise of non-alcoholic options, and the importance of taste and relationships in driving consumer loyalty. The chapter concludes with a tasting of a unique cocktail and insights into adapting to changing consumer preferences.
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