In this episode, host Josh interviews Rafael, founder of Share It Studio and a 3x Telly Award-winning Amazon marketing expert. Rafael shares strategies for building a successful brand on Amazon, emphasizing the importance of understanding your target audience, leveraging Amazon’s brand analytics, and creating high-quality, authentic content. The discussion covers Amazon’s evolving brand-building tools, including A+ content, brand stores, and social features like Posts and Live. Rafael offers actionable tips for optimizing listings and highlights the value of investing in content to boost trust and sales. Listeners also receive a special discount on Share It Studio services.

Chapters:

Introduction & Rafael’s Background (00:00:00)
Josh introduces Rafael, his achievements, and Share It Studio’s success with Amazon listings.

Mentorship & Entering Amazon Marketing (00:00:38)
Rafael discusses the value of mentorship and how he transitioned into Amazon marketing.

The Importance of Brand Building (00:02:36)
Josh highlights Rafael's results and asks where sellers should start with brand building and content.

Identifying Your Amazon Audience (00:03:09)
Rafael explains the need to analyze data and understand the differences between Amazon and other e-commerce audiences.

Using Amazon’s Brand Tools (00:04:02)
Discussion on Amazon’s brand analytics, content tools, and the importance of creating a brand experience.

Amazon’s Social Features & Custom Content (00:05:22)
Rafael emphasizes using Amazon’s social features (Posts, Live, Follow) and creating custom content for holidays and trends.

Three Actionable Takeaways for Sellers (00:06:57)
Josh summarizes three key actions: analyze data, update content based on findings, and prioritize/testing content types.

Content Quality Reflects Product Quality (00:10:03)
Rafael stresses that high-quality, authentic content signals product quality to buyers, especially for sensitive categories.

Final Thoughts & Influences (00:11:17)
Rafael shares his admiration for Gary Vee and Carlos, and the importance of helping others in the e-commerce space.

How to Connect with Share It Studio (00:12:55)
Rafael provides contact info, offers a complimentary consultation, and a special discount for podcast listeners.

Closing Remarks & Bonus Offer (00:14:00)
Josh and Rafael wrap up, highlighting the 15% discount for listeners who mention the podcast.

Links and Mentions:

Tools and Websites:
Share It Studio
Amazon Brand Registry
Amazon Live Videos
Instagram

Contact Information:
Email: hello@shareitstudio.com

Influential Figures:
Gary Vaynerchuk (Gary Vee) on LinkedIn

Transcript:

Josh 00:00:00 Today I am super excited to introduce you to Rafael. Rafael is the founder of Share It Studio. He is A3X Telly Award winning entrepreneur in marketing and film. He has 13 plus years of marketing experience, five of which are specialized in Amazon marketing. Sherritt studio sets itself apart as a boutique agency with a high level, data driven approach and bespoke full package services. The studio boasts 500 plus successful Amazon listings, with an average sales increase of 77% within the first month of launching. So welcome to the show, Rafael.

Rafael 00:00:38 Josh, thank you so much for having me. I really appreciate it. What you were saying about finding somebody to help you. it's the best way I found out. I did the exact same thing with my mentors. Is Josh Nelson right here? Okay, so what you're offering is actually very, very, very good. I highly recommend that anybody that's, you know, listen to this. I met Josh in person. Super cool guy. you should definitely at least talk to him.

Rafael 00:01:02 maybe you're not ready, but maybe within a month, you know you'll hit the target and you'll be ready to to to, you know, reach out to Josh and he can help you scale your business. But if if somebody has a blueprint, why would you want to, like, go sideways if somebody knows what it's going to happen? He's going to tell you, like, hey, you might run into this and this is what you have to do instead of you bouncing your head against the wall, you know?

Josh 00:01:27 So true. Rafael, I guess I need to pay you that $100 now. Slide that under the table there.

Rafael 00:01:33 No, this is not paid advertising. In no way whatsoever. It's just that I really I was I was super I am so stubborn that I, when I had my company, I was working for Nickelodeon at the time, and, I was, coordinator for post-production for Latin America. And I'm like, you know, at that time, my ego was just stupid.

Rafael 00:01:55 and I was like, no, I don't need anybody's help with this. I can do myself, blah, blah, blah, blah. I'm just gonna apply for all the awards. I'm just gonna get all the awards and, you know, blah, blah, blah blah. And at some point I was like, oh my God, I'm really struggling, I need help. And a friend told me, a friend who's very much more successful than me with an agency. He's like, hey, man, I reached my million dollar mark, but I can't. I can't grow anymore. I don't seem to be growing. And he does completely different marketing. He does marketing for cleaning companies. I met this dude, and I really think you should meet him, and, you know, yada yada, yada. And Josh is the the the one of the reason why I went into the Amazon space.

Josh 00:02:36 Well, Rafael, you've got a lot of experience obviously, in marketing. I mean, the statistics that you shared that, you know, as you've worked with over 500 different Amazon listings, you've been able to increase sales by 77%.

Josh 00:02:50 That's a large amount. What should an Amazon seller or just an e-commerce seller? They're on the on board with you in terms of like they know they need to build a brand, but where do they even begin right to in terms of building out their content? They believe that brands are important. So like where do you start with all of this?

Rafael 00:03:09 yes. That's a great question. It's a great, great question. it depends on the at what stage of your Amazon journey you're at. but if, let's say you're a seven figure seller, so you definitely have some, some, some data. even if you're selling an e-commerce or Shopify, you have data there. social media, which are your top followers? The tricky thing is that the the people who buy off of Amazon are not the exact same people who buy somewhere else. So even though you kind of simulate, some of my clients actually have a complete buyer persona on Shopify, then they have on Amazon.

Josh 00:03:46 Interesting.

Rafael 00:03:47 Yeah, it's super interesting.

Rafael 00:03:48 Interesting. So if you have a seven figure seller on Amazon, you definitely have brand registry, which gives you brand analytics. Now let's understand the actual consumer. Who's the consumer who's buying from you. is it is it a male or is it a female?

Josh 00:04:02 The first step is for you to identify who this audience is, right? Like who is the buyer for this particular product, because then that's going to change the way that you're merchandising your product, right? The images that you're creating. And then you also kind of dove into, you know, utilizing those tools, that Amazon has now done, I think, over the last two years, like Amazon has been...

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