4min chapter

2X eCommerce Podcast cover image

S06 EP10: Delivering Customer Happiness with Segmentation, Automation and Empathy

2X eCommerce Podcast

CHAPTER

Using Machine Learning to Analyze Sentiments of Facebook and Instagram Comments

This chapter emphasizes the importance of being proactive and reactive with negative comments, and highlights using negative comments as an opportunity to improve customer relationships. It also discusses the benefits of using the customer service platform Gorgeous and the need for integration with Shopify to provide context and customer information.

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