Is L TV a Good, a Secondary Metric?

So l t v is lifetime value. Am its something where like how basically it's how much revenue your customer is actually going to generate over the course of he life with your product? A, and that's so hard to estimate, or actually impossible to estimate when you have just a few months of data, or any data at all. So i think the more important thing, if you're focused on paid growth, is to look at payback period in the early days am in. Hopefully that payback period is zero, like zero days, like you are profitable on the first onon the first by ye, ye. And so i would probably use that as as a yardstick.