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Die Lego Story | Bunte Blöcke | 1
Kampf der Unternehmen
Die Herausforderung der Lego-Figurenentwicklung
In diesem Kapitel wird die Entwicklung einer flexiblen Lego-Figur erörtert, die Geschlechter anpricht. Es werden die traditionellen Unternehmensansichten beleuchtet, die Lego daran hindern, einen wichtigen Markt zu erschließen.
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