155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Metrics & Chill - Predictable Growth for B2B
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Introduction
Mason Cosby discusses the importance of aligning marketing and sales strategies for business growth in account based marketing (ABM), emphasizing the need for identifying shared target accounts and providing value to them. He also introduces the concept of 'scrappy ABM' which focuses on starting small and utilizing low-cost tactics like community engagement and podcasting.
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