
SaaStr 534: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment
The Official SaaStr Podcast: SaaS | Founders | Investors
00:00
Building Community for Growth
This chapter emphasizes the critical role of investing in measurement infrastructure and community engagement during a company's growth. It explores how fostering a vibrant user community can drive product-led growth and improve customer conversion rates. The discussion also highlights the importance of storytelling and strategic collaboration between marketing and sales teams for effective messaging.
Transcript
Play full episode