The offer is, let's get on the phone and we'll see if this is a good fit for you. The response is just asking them to do something, either call me on the phone or hit the reply key on your keyboard and email me back. You can also use it if you write blog posts. I mean, ultimately, we're always persuading people somehow. We're persuading them to buy something or do something or believe something. And so that's where the knowing who you're writing to comes in.
Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element most people overlook. Skip it, and watch your sales tank. If you want to dramatically improve your sales letters, email campaigns, pitches, and landing pages, don't miss this episode!
Visit http://buildingastorybrand.com/6 to get an unedited version of the interview with Ray Edwards, along with a video of Don's website critique.