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Lessons on creating a $17 billion learning company, going viral with an owl, and ditching short-term thinking with Luis von Ahn (Duolingo)

The Eric Ries Show

CHAPTER

Navigating Growth and Trust in EdTech

This chapter examines the early hurdles faced by a language-learning platform as it pivoted to gamification and developed a free access model to foster user engagement. It delves into the complex transition from a nonprofit mindset to revenue generation, detailing the challenges of maintaining a mission-driven approach amid investor pressures. The discussion emphasizes the importance of building trust within the company and with customers, exploring concepts like the 'reservoir of trust' and the need for a sustainable business model that aligns profitability with educational accessibility.

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