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In this episode, Eric welcomes back Rob and Clifford from Pilothouse’s Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.
Key topics include:
What brands should do right now if they're affected by tariffs
How sellers with U.S. inventory are seeing a strategic edge
Why increased ad spend can harm organic rankings
The ripple effect of the end of de minimis exemptions on Amazon sellers
Smart ways brands are clogging the SERP while keeping key listings organic
How conversion rate is becoming the most important metric on Amazon
This is a must-listen for any Amazon-focused brand looking to thrive in a shifting landscape of international trade and algorithmic pressure.
Timestamps
00:00 - Why new tariffs could cause a massive customs backlog
02:15 - The hidden fees behind cheap drop-shipped products
04:20 - How high ad spend can hurt your Amazon organic ranking
06:45 - The inverse relationship between ad spend and rank
09:10 - Strategies to boost conversion rate without increasing spend
11:30 - Juggling paid and organic placements on Amazon
13:40 - How Amazon separates paid and organic algorithms
15:30 - Prime Day inflation and endless sales events
17:00 - Why streaming services are sneaking ads into paid plans
Hashtags
#AmazonStrategy #eCommerceTips #TariffsExplained #AdSpendOptimization #PrimeDay2025 #AmazonAds #PaidVsOrganic #DTCInsights #StreamingAds #DTCpodcast
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