Speak Your Customers' LINGO W/ Jeffrey Shaw
B2B Marketing Exchange
00:00
The Future of Human Evolution
Lingo is a jargon that means to speak some inner hook, if you will. Businesses have been standing out by trying to find their unique proposition and how they're different. The 80 20 rule doesn't work any more because we need almost all of our income from customers who are already aligned with the company's values.
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