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#74 Adam Hascall — Turning A D*ck Prank Into A Multi-Million $ Chocolate Business

The Next Generation

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Those Cards Aren't Ending

Umi is the founder and CEO of e-readers company, Umi. The site allows users to read messages from other people using a mobile device. It's also used for pranks such as birthday cards that play crude music when they're opened. He says he has been working on how to upsell his products without having to include more expensive items in each box.

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