Intercom’s Jonathon Colman on why content designers should do less
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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The Flat Earth Theory
For a long time, if people thought at all about the shape of the earth, it would be that, oh, obviously it's flat. It was during the Renaissance where we had the mathematics and the science to actually start figuring this out. The mental model of the flat earth is so very powerfully strong because again, even in an airplane for the most part, you're going to see a flat world every time you open up your eyes.
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