58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)
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Paying for Them, Is That Really the Key?
"There's a huge disparity between am you know, how good they are, right? And so, like, whether you're working for them or paying for them," he says. "You have to put pain for distribution of content before you put it to pay for it." He adds that as the performance marketor 'you get driven towards edwards quite a bit'
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