Our annual vegan sector update. You will have seen the recent news headlines announcing 'The Death of Veganism' following a number of vegan brands going into administration. But as the demand for plant-based products continues to grow and a record 25 million people gave up animal products during Veganuary this year, why have vegan brands struggled?

In his annual Vegan Sector Update for 2024, David bring you the latest statistics and trends from the sector and highlights the change in consumer behaviour that has driven customers away from brands and towards cheaper own-brand alternatives and ingredients. He also explores what's fuelling those news headlines about veganism being in decline when, seemingly, the opposite is true.

This update was originally prepared as the opening session of the ESSEC Vegan Finance Conference 2024.

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