Akimbo: A Podcast from Seth Godin cover image

Shun the non-believers (E)

Akimbo: A Podcast from Seth Godin

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How to Write a Book That Gets Positive Reviews

"What should each of us do when the work we create is put into the world and Somebody we didn't make it for hates it one thing we can do is Organize our fans and write something that doesn't get any negative reviews," he writes. "I'd like to argue that someone hating it is really important It's really important that someone hates it because it means you've made it for someone else someone specific." He goes on to list his five favorite movie reviews, including those from New York Times critics who called 2001 a 'crackpot looney-toismally pretentious all wrong'

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